“White hour” – and what do you dream of?

Our greatest motivation for saving is the notion of security for a rainy day. In Poland we have a similar saying and it translates to ‘dark hour’.

With this campaign, we are asking a question: is the  ‘Dark hour’ really worth saving for or…

wouldn’t it be better if we saved for something we actually wished for to happen?

In the „White hour” project actor Tomasz Ziętek showed our „White hours” and how ING supports us with the perfectly tailored product for the dreams we make and have!

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