KTR 2024 – Wojtek Kowalik in the Creative Strategy jury

 

According to Wojtek Kowalik, our Creative Partner, creativity begins long before the briefing. Sometimes it simply means spelling errors in the brief, but it is definitely better when it means unconventional thinking about a business problem, a lateral approach to selecting campaign goals and finding fresh perspectives on the image of brands, products and services. And these are the kinds of works Wojtek will be looking out for at this year’s KTR contest in the Creative Strategy category.

 

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