Effie 2025 – 3 nominations, 1 silver for BRAIN

Effie 2025
3 nominations
1 silver

When two fight, two others get silver! For a campaign in which we reconciled the customers of Delikatesy Centrum’s biggest competitors, who were running an aggressive comparative campaign. We didn’t have the strength of either of them, so we combined them and used them against them.

Thank you to Delikatesy Centrum (Eurocash Group) and ING Polska for your continued trust!

Special thanks go to Delikatesy Centrum: Alessandro Beda, Roman Krucki, Łukasz Szwed, and Magdalena Maria Wieczorek, and Mindshare, and to ING: Barbara Pasterczyk, Magdalena Horzela, Barbara Deszcz, Karolina K., Stanislaw Kijowski, and MullenLowe Media!