D&AD Awards 2024 – Wojtek Kowalik as Experiential Judge


D&AD, the most demanding festival in the world. Our Kowalik took to it like a duck to water.


Wojtek Kowalik, our Creative Partner, assessed the works in the Experiential category. Over 12,000 entries competed, and only four Black Pencils (i.e. the equivalent of the Grand Prix) were awarded. They are considered the very highest achievement in the advertising. This year one of them was awarded for the first time in history to work from Poland, Props to McCannPoland and Mastercard for the Black Pencil for the work “Where to Settle”.



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