Be a hero in your house – floor

Our goal was to reposition their brand in a consumer’s mind.
Both, the strategy and the creation, had two goals:
1. Sustain a well-established and likeable image as the leading supplier of interior design materials.
2. Expand this image by heavy-duty materials used for restoration and construction.

Achieved aims:
– sale increase (took over market share from Castorama),
– increase in technical (heavy-duty) departments sale (thanks to the mini pond tv copy whole category have grown).

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