Allegro is the ultimate Polish address to buy and sell online – more than half of online purchases in Poland are made on this platform. Brain implemented the strategy of a “total store,” where one can find and buy just anything. We wanted to underline the multitude of choices and the convenience of having so many things to choose from. So we imagined a place where it’s products that fight for one’s attention.
The far-reaching campaign consisted of TV ads, a special website with accompanying online campaign, dedicated to the 10th anniversary of the brand (which in itself was awarded at the Polish Ad Contest). One notable addition was our viral campaign accompanying Madonna’s concert in Warsaw that was sponsored by Allegro.