Who are you? A Little Pole
Who are you? A Little Pole. An African Polish guy and Asian Polish girl recite the opening line of a famous Polish poem, one that every kid in Poland knows by heart. They speak in Polish, for they are native Poles. Still, the image is not that obvious for Polish eyes, and we show it on purpose.
Our intention: shake up things a little, make Poles think. The Polish cola wants our countrymen to see more variety in their surroundings. We want them to open up.
This year’s campaign, broadcast just before UEFA Euro, we target national flaws connected to football. Hoop Cola advises Poles to cool off and “open at others”.