Five scenarios, five days of shooting, more than thirty spots!
Lotto jackpots are of different heights. Once it’s five million, sometimes forty. Each time it is a cheerful occasion.
We decided to refresh the way of speaking about jackpots. Make it personal. Transfer from the world of dry message in a new and warmer dimension. But how to do this, while maintaining an emphasis on showing specific sums to win? The best way was to give personality to the numbers. Literally. That is how we created People-Numbers: A group of yellow characters, who at the end of each short adventure, together form a cumulation.
And although the cumulative production campaign can not match the win, it also was something of a small festival. Five scenarios, the five days of shooting, and versions – more than thirty spots. Hard work, but also a great adventure.