Burger King – Flew away
In the beginning of 2013 we have created new communication platform for Burger King.
Main Idea: Burger King has the better burgers.
For a few months we worked strategy for action and communication platform “Where taste is in charge”, the implementation of which began with spot of the product Whopper Junior “Will you give me a bite?”. Already the first spot caused confusion and raised the sales results. And this is the next spot for new flavours of popular “Kurak” sandwich.
Results: in 2013 the Burger King has grown in cash transaction by 10% without opening any new restaurant. That’s quite a lot.