Be a hero in your house – the wall
Our goal was to reposition their brand in a consumer’s mind.
Both, the strategy and the creation, had two goals:
1. Sustain a well-established and likeable image as the leading supplier of interior design materials.
2. Expand this image by heavy-duty materials used for restoration and construction.
- sale increase (took over market share from Castorama),
- increase in technical (heavy-duty) departments sale (thanks to the mini pond tv copy whole category have grown).