It was 2002. Górczewska street had a lot of mud, trash, groups of hoodlums and a construction site of one of Warsaw’s most elegant shopping malls.
Surprisingly, that bad neighbourhood saw the success of communication strategy similar to those for famous clothes brands. The point of difference we additionally chose was a park belonging to the mall surroundings. And, in the elegant, “couture” style we advertised “shopping in a park”.
8 th January 2011