Volvo make safe cars. Fiat makes city cars. Subaru makes cars for adrenaline lovers. Skoda makes cars. Full stop.
Unfortunately it was seen by consumers as a car one can drive but one shouldn’t be seen in. Thanks to Brain’s campaigns Buying a Skoda stopped being a compromise and started being a wise decision. Full stop.
Local brand strategy created and implemented and realized by Brain 2005-2008, still binding today Poland’s most popular car brand with 11% market share.
Unquestionable leader in C segment (Octavia) sales from 2005 until today, and in B segment 2005-2007.