Renoma was Wroclaw’s renown department store headed for a dramatic revitalization that gave its iconic building a new shine.
Still, the place stood for prestigious shopping experience that made some customers flee to other, more affordable locations. Or those that seemed to be. Our task was to remind everyone that Renoma has something for them. What we did was a pretty punchy campain showing people overloaded with all kind of stuff from Renoma. You could see these beautiful compositions in press adverts, on billboards and on the internet.
The campaign slogan Lovin’ havin’ (Kochać mieć) became the new brand claim.
We got some reviews, too. Trade paper Press called our slogan the most effective advertising slogan in recent years. And if that ain’t love…