„Yes, I’m listening”
People like to be surprised and Radio Zet likes to surprise. That is why the campaign shows Radio Zet suddenly appearing to its listeners in rather unexpected moments. Those who appear is Radio Zet morning team: Marzena Chełminiak, Marek Starybrat and Marcin Sońta.
The campaign aims to show how close Radio Zet is to their listeners. They are accompanied almost constantly, Radio Zet is talking with them and listening to them. At the same time we expect the advertising will achieve intended effect, and even more people would answer the question whether they were listening to Radio Zet: “Yes, I’m listening.”
19 th April 2012