Our collaboration with Burger King brand within the Amrest Europe we began at the beginning of 2013. Despite the well-established, leading position in the fast food industry in the world, in Poland, after a long absence from the market – BURGER KING ® must work his way to the top again.
And here we started our job!
For a few months we worked strategy for action and communication platform “Where taste is in charge”, the implementation of which began with spot of the product Whopper Junior “Will you give me a bite?”. Already the first spot caused confusion and raised the sales results, and this is just the beginning!